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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

subscription

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Netflix and Amazon Subscribers Stick Around the Longest, While This Service Has the Least Loyal Customers

Will Prime Video, Netflix, Disney+ Be the Only Streamers Left Standing in 10 Years?

Parks: Netflix, Prime Video Have the Longest-Running Subscribers at More Than Four Years

The Smart Money: Residential Trends and Consumer Insights

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