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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Pepper Launches Send Help Security Feature Enabling Users to Get Help When They Need It

Security Dealers Need More Options to Compete Smarter and Faster

Renters Getting the Short End of the Internet Connectivity Stick

MultiChoice wins big at Promax Awards 2023, championing the fight against content piracy

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