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Report: Smart Homes are Home Sweet Home for MDUs

Smart home devices are very popular and can contribute mightily to satisfaction with multi dwelling unit living, according to a white paper from Parks Associates and Cox Communities.

In July, 2021, Parks Associates found that 40% of MDU renters were interested in having broadband and rent bundled and that 77% of these respondents would pay higher rent to be able to do that.

From the article, "Report: Smart Homes are Home Sweet Home for MDUs" by Carl Weinschenk.

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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

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“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

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