Providing market intelligence for more than 35 years

In The News

Research: 6% US broadband homes have gigabit-speed services

New research from Parks Associates finds that 22 per cent of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39 per cent of US broadband households do not know their broadband speed. The report – Modern Broadband: Competition and Retention at Gigabit Speeds – notes that only 6 per cent of US broadband households have gigabit-speed services and interest in upgrading to that speed of service has declined over the past two years.

From the article "Research: 6% US broadband homes have gigabit-speed services."

Previously In The News

Comcast says traditional TV viewing is up, but subscribers are down across the board

According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...