Providing market intelligence for more than 35 years

In The News

Research: Global Mobile Data Revenues To Reach $630 Billion By 2020

A new Parks Associates report is projecting that global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020. North America and Western Europe will see only minimal growth and the Asia & Pacific region will reportedly see the most. Cable operators are promoting WiFi hotspots, and roughly 70 percent of U.S. mobile consumers are interested in WiFi-only data plans, according to the study.

From the article "Research: Global Mobile Data Revenues To Reach $630 Billion By 2020" by Laura Hamilton.

Previously In The News

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...

Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming

According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...

Parks: 80% of U.S. Internet Homes Own a Network Router

About 80% of U.S. internet connected households own a network router, according to new data from Parks Associates, which cited a quarterly consumer survey of upwards of 10,000 U.S. households. The...