Providing market intelligence for more than 35 years

In The News

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer research by Parks Associates.

The increase coincides with a steady decline in pay-TV subscriptions and an increase in OTT video subscriptions, according to the report, “360 View: Access and Entertainment and Broadband Households.”

“Increasingly, consumers are cobbling together their own bundles of content sources. Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT video services as alternatives to pay TV,” said Parks Associates. “The percentage of ‘Never’ households (households that have never subscribed to pay-TV services) has held steady, and the percentage of households actually cutting the cord has increased between 2015 and 2017. Antennas are an affordable source for local channels to these households.”

From the article "Research: Increase in Digital Antenna Use Indicates Cord Cutting" by Stephanie Prange.

Previously In The News

Smart TVs aren’t very clever

In an August report, NPD Group estimates that roughly a third of smart TVs in the U.S. weren’t actually connected to the Internet. That’s down from about half two years earlier, but still not good. Re...

Why Internet-connected TV Sets Are Falling Flat With Consumers

In an August report, the NPD Group estimates that roughly a third of smart TVs in the U.S. weren't actually connected to the Internet. That's down from about half two years earlier, but still not good...

Keys to Entering the Smart Home Economy

In late 2014, research by Parks Associates found that 16 percent of US broadband households owned a smart home device and one-third have experienced at least one technical problem with their devices....

Report: Consumers’ Growing Appetite for Solar, Storage and Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive