Providing market intelligence for more than 35 years

In The News

Research: Majority of Security System Owners Interested in Warranty Services

How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally installed security system.
 
“Smart device owners are demonstrating their interest in warranties in addition to support and protections for their connected devices as add-on services,” says Frank Saldaña, research analyst, Parks Associates. “Our research shows that almost half of respondents have purchased an extended warranty/device protection service of some kind, up 15% from Q2 2019.”
 
As part of the whitepaper, Protect the Connected Home: Home Security Meets Personal Privacy, the research, released in partnership with Assurant, highlights consumers’ privacy concerns around smart home devices and the opportunities that pro monitoring security providers have to offer warranty, cybersecurity and other add-on services.
 
From the article, "Research: Majority of Security System Owners Interested in Warranty Services," by Nick Boever. 

Previously In The News

AT&T's Mega-Deal With Time Warner Banks On Your Connected Future

"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing c...

Do you share your TV logins with friends and family? Cable operators are coming after you

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don't live with, according to Parks Associates. The TV industry's losses from password shar...

Should AT&T listen to activist investor or stay the course?

HBO Max has become the bellwether that investors are watching to see whether AT&T can execute its entertainment vision. “Out of all their financials, it’s just a small part of AT&T,” said Brett Sap...

Apriva and CardSmith Bring Mobile Payment to Campus Cards

The leading provider of Cloud-Based campus card payment solutions, CardSmith, and Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, announced that they...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive