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Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions

A new white paper from Parks Associates, Home Energy Management: Driving Consumer Engagement and New Revenue, reveals 20 percent of U.S. broadband households report the Covid-19 pandemic has increased their interest in smart energy solutions that can help them manage their energy use, cost, and comfort.

“A variety of factors influence whether or not consumers adopt and use a specific solution, including ease of use, timeliness of information, and context,” says Patrice Samuels, senior analyst, Parks Associates. “Despite their lack of historical engagement with energy management solutions, consumers have energy-saving needs that can motivate them to participate, provided solution providers can design their offerings to meet these needs.”

From the article "Research: Parks Associates Explores Consumer Adoption Of Energy Management Solutions". 

Previously In The News

Streaming Plays Nicely With Cable VOD, Netflix Is New Norm

Overall, SVOD spending in U.S. broadband homes is up nearly 67% since 2012, according to research from Parks Associates. That firm said the average monthly spend on SVOD in U.S. homes was $6.19 in 201...

Music Streaming Proving Popular For Phone Users

According to research from Parks Associates, 68% of smartphone owners listen to streaming music daily. That’s comparable to the 71% of consumers who watch short video clips on their phones daily. But...

The Streamers Fight For Position

But now, you don’t have to back into asking people about streaming media. They get it. And they also get it. A just-out report from Barbara Kraus, director of research for Parks Associates, calculates...

Netflix Has Low 'Churn' Rate Among Top OTT Services

Hulu is in 14% of all U.S. broadband subscribers, about 12.6 million subscribers. Parks says Hulu had a churn rate that equates to about half its subscribers. Looking at all U.S. broadband subscrib...

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