Register

I agree with the Privacy Policy

In The News

Research: Prime Video lowest US SVoD churn rate

May 31, 2024

Amazon Prime Video

Advanced Television

Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while streaming service Discovery+ is nearly at 43 per cent.

“Churn is part of the standard business model, but companies are working hard to minimise it and keep consumers engaged longer,” said Eric Sorensen, Director, Streaming Video Tracker, Parks Associates. “Amazon Prime Video has held the lowest churn rate for the last two years because it is included with Prime; however, Netflix continues to creep closer and reduce churn by adding more tiers of service and syndicated content.

“Streaming services are navigating a mature market where retention and referrals, as well as partnerships and brand loyalty are critical,” Sorensen added.

From the Advanced Television article, "Research: Prime Video lowest US SVoD churn rate"

Previously In The News

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...

Study: 17% of US Broadband Homes Own Both an Internet-Connected Entertainment Device & a Smart Home Device

Research from Parks Associates shows 17% of U.S. broadband households own both an Internet-connected entertainment device and a smart home device. The IoT research firm will host the sessions for Inte...

Why Pay-TV Needs OTT Video Now

Consider the latest OTT video study from Parks Associates . In a report released Thursday, Parks found that more than 85% of US millennials in broadband homes now subscribe to least one OTT video serv...

E-Sports Catches On in US Broadband Homes

Parks Associates' new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professionally or semi-profes...

‹
1
2
...
508
509
510
511
512
513
514
...
715
716
›