Providing market intelligence for more than 35 years

In The News

Roku and Amazon Fire TV Continue to Gain Market Share; Chromecast and Apple TV Fall Behind

Roku continues to be the market leader for streaming devices, but Amazon’s Fire TV devices have made significant inroads over the last year, according to a report released by market research firm Parks Associates.

Over the last year, Roku grew its share of the market for TV streaming devices from 33 percent to 37 percent, and Amazon Fire TV grew its share from 16 percent to 24 percent. Google’s Chromecast (18 percent) and Apple TV (15 percent) both saw market share declines. The report compares the installed base for streaming devices in the first quarter of 2017 to the same quarter a year ago.

From the article "Roku and Amazon Fire TV Continue to Gain Market Share; Chromecast and Apple TV Fall Behind" by Scott Porch.

Previously In The News

Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households report...

Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Household spending on streaming services dropped to $73 a month, with the new data from Parks Associates and Adeia suggesting that average spending on these subscription services is down from $90 a mo...

Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New Video Landscape," Parks Associates is reporting that internet household spending on streaming subscr...

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devi...