Providing market intelligence for more than 35 years

In The News

Roku comes out top in streaming video device sales

A new Parks Associates report on streaming media devices reports four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all units sold to US broadband households in 2014.

This market concentration will force new entrants to develop unique solutions in order to have an impact in this expanding ecosystem. The Streaming Media Device Landscape estimates that 86 million streaming media devices will be sold globally in 2019.

“Roku continues to lead streaming media device sales in the US with 34% of units sold in 2014. Google is second with 23%, and new entrant Amazon overtook Apple for third place,” comments Barbara Kraus, Director of Research, Parks Associates. “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content. Devices with additional functionality such as the Intel Compute Stick may be a sign of things to come, where streaming is not the primary function but an extra feature to provide additional value.”

From the article "Roku comes out top in streaming video device sales" by Thomas Campbell.

Previously In The News

How the Pandemic Shaped the CES Agenda This Year

While connected home gadgets have always figured heavily into CES’ agendas in recent years, this year marked a shift in the specific kinds of smart devices people want, according to Jennifer Kent, VP...

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive