Providing market intelligence for more than 35 years

In The News

Roku IPO stands a fighting chance in a market hostile to tech offerings

Roku lost $24.2 million in the first six months of 2017 and has accumulated $244 million in losses during its history. Giant rivals can spend millions on moonshots that end up as failures, and the world may never know the exact financial toll of these endeavors. Roku, as a company going public, has no such margin of error.

But here’s what Roku has going for it. CEO Anthony Wood saw a few years ago that the market for streaming-TV devices like the Apple TV was limited, so he started to look for other ways to make money off the transition from traditional TV to over-the-top TV.

Several metrics back him up. Roku’s prospectus says players using its OS accounted for 48 percent of usage on TV-connected devices in late 2016. This year, according to Parks Associates, Roku rose to 37 percent of U.S. homes using broadband, up from 33 percent a year ago. And last month, Roku held a 39 percent share of U.S. connected TV users, rising above its deeper-pocketed rivals.

From the article "Roku IPO stands a fighting chance in a market hostile to tech offerings" by Kevin Kelleher.

Previously In The News

The Last CONNECTIONS 2022 Conference for The Year Is November 10

Join leading industry executives and analysts at Parks Associates’ interactive CONNECTIONS virtual session “Tech Innovation and New Partnerships” on November 10 at 11:00 AM CT for insights addressing...

This week’s TV: Amazon beats Netflix, ‘Little America’ returns, and Reba gets some love

"The streaming world continues to grow and change. The research firm Parks Associates released its annual ranking of streaming outlets in the United States, and there is a significant new development...

Disney Plus ad-supported tier not supported on Roku

  Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media comp...

Research: Majority of Security System Owners Interested in Warranty Services

How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive