Providing market intelligence for more than 35 years

In The News

Roku Leads US Streaming Media Player Sales

According to new research from Parks Associates, Amazon moved into a virtual tie with Google at 22% of sales. Along with Apple TV (20%), the four major players account for 94% of the streaming media players purchased, up from 86% in 2014.

“Thirty-six percent of US broadband households have at least one streaming media player, up from 27% last year,” said Barbara Kraus, Director of Research, Parks Associates.

From the article "Roku Leads US Streaming Media Player Sales" by www.broadbandtvnews.com

Previously In The News

Roku, Amazon Lead Streaming Media Player Market

New research from Parks Associates finds that Roku is the most popular brand of streaming media players, making up 43% of streaming products among homes that use those devices. While Roku devices r...

The hidden cost of smart home technology

42% of American households with internet now own at least one smart home device, according to the market research firm Parks Associates. From the article, "The hidden cost of smart home technology"...

Securing Tomorrow’s Homes

Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic conce...

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...