Providing market intelligence for more than 35 years

In The News

Roku's early success magnifies Blue Apron, Snap failures

Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has been quite successful. Despite competition from industry behemoths like Amazon and Google, Roku enjoys a dominant 37% share of the US streaming device market, according to Parks Associates, up from 30% last year.

The result has been some impressive financial growth metrics. For the six months ending June 30, revenue increased 23% YoY to nearly $200 million. Gross profit margin increased to 38% from 31%, helping the operating loss shrink to $21.2 million compared to $32.6 million in the year-ago period.  

From the article "Roku's early success magnifies Blue Apron, Snap failures" by Anthony Mirhaydari.

Previously In The News

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...

EV owners also use smart home tech

As electric vehicles continue to gain traction, a recent study from research and consulting firm Parks Associates found a growing trend among EV owners: A strong inclination toward adopting smart home...

Need to Know: Why do we need cross-media measurement?

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of...

How insurers are using smart-home technology

A growing number of insurers are following suit, partnering with smart-home technology companies to prevent and manage claims while also enhancing their value proposition, says Jennifer Kent, vice pre...