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Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players purchased in the US from the first quarter of 2015 to the same quarter this year; while comScore recently reported that Roku has 49 percent of household market share, with Amazon Fire TV, Apple TV, and Google's Chromecast making up the share of the rest.

From the article "Roku's New Streaming Media Players Support 4K And HDR Video" by Lauren Goode.

Previously In The News

Roku IPO a Success, Despite Gaining Little Revenue From YouTube or Netflix

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The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazon over Google. A study by Parks Associates found that the Chromecast now makes up only 11% of the me...

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A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

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Indeed, Apple TV trails Roku and Google for most-used streaming devices, according to research firm Parks Associates, while it is almost neck and neck with Amazon's Fire devices. By offering lower-pri...

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