Providing market intelligence for more than 35 years

In The News

Roku Stock Jumps After a Blowout Holiday Quarter

The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates, reaching an estimated 56 million viewers last year. Streaming of The Roku Channel grew at an even faster rate than the overall rate of streaming, while monetized video advertising impressions more than doubled year over year.

From the article "Roku Stock Jumps After a Blowout Holiday Quarter" by Danny Vena.

Previously In The News

3 Tips for Security Integrators to Assess Their Product Offerings in 2024

A report released by Parks Associates last year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...

Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond

Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security d...

Hot Housing Innovations At CES Reimagine Smart Energy Use

The average U.S. household now has 17 connected devices and Parks Associates recognizes that more and more of in-home technology is going to energy management. Research group Parks Associates h...

How utilities can enhance efficiency through consumer rate programs

Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of ene...