Providing market intelligence for more than 35 years

In The News

Samsung and Best Buy are the leading companies for purchases of 4K TV sets

Parks Associates research finds that by mid-2015, more Samsung 4K TV sets were sold than any other brand. Samsung accounted for 28% of 4K TV purchases made within the last 12 months to U.S. broadband households. Best Buy was the leading retailer, capturing more than 40% of 4K TV purchases. Of the remaining brands, 17% of consumers who purchased a 4K TV in the past 12 months bought an LG, 13% bought a Sony, and 11% purchased a Vizio.

From the article "Samsung and Best Buy are the leading companies for purchases of 4K TV sets" by Dealerscope Staff.

Previously In The News

Stream TV or Pay for Cable: Which Is the Better Choice?

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views fr...

Best Practices for Easing Security Concerns Around Smart HVAC

According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...

Research Shows Smart Lighting Receiving Increased Consumer Interest

Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled. Smart lighting systems are growing in popularity among consumers, with adopti...