Providing market intelligence for more than 35 years

In The News

Samsung Claims Its New Bixby Out-Assists Siri

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates.

Not surprising, millennials are most likely to partake (46%), but -- as the technology continues to improve and we get more comfortable talking to our gadgets -- such services are increasingly becoming common practice.

What's more, nearly three quarters (72%) of consumers who use digital assistants are already satisfied with their capabilities, while more than a third (38%) of those consumers report being very satisfied.

From the article "Samsung Claims Its New Bixby Out-Assists Siri" by Gavin O'Malley.

Previously In The News

Majority Of US OTT Services Subscription-Only

“Services are experimenting with a variety of business models in order to differentiate themselves in this crowded market dominated by Netflix, Hulu, and Amazon. Smaller OTT companies are experimentin...

Here's How Apple Failed In TV

Even with solid growth from Apple TV last year, research firm Parks Associates estimated it to be fourth behind Google, Amazon, and Roku in streaming device sales last year. Of the 42 million streamin...

CVS Has Launched Its Own Mobile Wallet — And It's Poised For Success

Data from Parks Associates shows that US consumers prefer retailer-based options to general-purpose mobile wallets. These platforms can attract tremendous popularity — Starbucks now processes 25% of i...

Intel's Project Alloy Tosses Reality Into a Blender

Attracting developers to an Alloy ecosystem is important to Intel, said Barbara Kraus, director of research at Parks Associates. "It will broaden the content available to the platform. Intel doesn'...