Providing market intelligence for more than 35 years

In The News

Samsung Gains on Apple in This Key Market

According to market intelligence firm Parks Associates, Samsung is closing the gap. "Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Mobile Product Research Director Harry Wang in a Parks Associates press release. "Apple controls 40% of the smartphone market while Samsung has 31%, and LG is the next closest with rival with 10%." While the press release doesn't go into detail, losing U.S. market share is not what Apple investors want to hear. 

From the article "Samsung Gains on Apple in This Key Market" by Jamal Carnette.

Previously In The News

Fifth Of US Broadband Households Cancel OTT Service In Last 12 Months

According to Parks Associates’ OTT Video Market Tracker service, the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Amazon and Hulu actually reducing...

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....

Second-tier boom to drive global OTT to more than 400MN subs by 2022

Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...