Providing market intelligence for more than 35 years

In The News

SBC Chooses Motorola, Scientific-Atlanta Set-Top Boxes For IPTV

Tech WebMarket researcher Park Associates said Thursday that IPTV has a potentially lucrative early market among consumers interested in interactive services, such as voting on game shows, targeted advertising and gaming. That group represents 27 percent of all U.S. households, the firm said.

Telecom operators could boost revenues on quadruple-play packages by 33 percent by adding video-on-demand, as well as home monitoring, gaming and wireless broadband, the firm said.

"The market for interactive services is very promising in the U.S.," Deepa Iyer, a research analyst at Parks Associates, said in a statement.

From the article "SBC Chooses Motorola, Scientific-Atlanta Set-Top Boxes For IPTV," by TechWeb News

Previously In The News

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...