Providing market intelligence for more than 35 years

In The News

SBC Chooses Motorola, Scientific-Atlanta Set-Top Boxes For IPTV

Tech WebMarket researcher Park Associates said Thursday that IPTV has a potentially lucrative early market among consumers interested in interactive services, such as voting on game shows, targeted advertising and gaming. That group represents 27 percent of all U.S. households, the firm said.

Telecom operators could boost revenues on quadruple-play packages by 33 percent by adding video-on-demand, as well as home monitoring, gaming and wireless broadband, the firm said.

"The market for interactive services is very promising in the U.S.," Deepa Iyer, a research analyst at Parks Associates, said in a statement.

From the article "SBC Chooses Motorola, Scientific-Atlanta Set-Top Boxes For IPTV," by TechWeb News

Previously In The News

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Pay-TV Subscribers Want Remote DVR Access, More Options

At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...