Providing market intelligence for more than 35 years

In The News

Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond

Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security devices with other useful devices will increase the attractiveness of all devices.

Jennifer Kent, vice president of research at Parks Associates: SMBs represent a growth area for security dealers who face increasing competition from DIY security systems and standalone security devices like network cameras and video doorbells.

From the article, "Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond" by D. Craig MacCormack 

Previously In The News

3 in 4 Resi Security Installs Included Smart Home Controls in 2017, Report Says

Indicating the continued adoption of smart home products, Parks Associates’ Home Security: Channel Insights reports 75% of home security installations in 2017 included smart control features. In ad...

Smart Speaker Ownership Nearly Doubled in Six Months

It’s taken a little while, relatively speaking, but smart speaker ownership finally appears to be taking off. According to the latest report released today by Parks Associates, ownership of smart spea...

What is AT&T thinking with WatchTV?

“The unlimited data mobile wars have been going for awhile … as T-Mobile, AT&T and Verizon encourage people to (buy) the highest tier of mobile services,” said Brett Sappington, who studies both tradi...

Security Providers That Only Offer Basic Services Suffer Reduced Customer Loyalty

Professional monitoring service providers offering only basic security systems suffer from a poor net promoter score (NPS), while those offering interactive security and smart home systems score more...