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Cloud DVR has begun to take hold worldwide, thanks to its ability to offer potentially infinite recording and time/place shifted content to subscribers, far beyond the storage offered by the home Set-Top-Box. According to recent research by Parks Associates the total number of Cloud DVR subscribers worldwide will exceed 4.6 million in 2015 and total 24 million by 2018. This tremendous growth is driven by subscriber demand for the rich and flexible TV Anywhere user experience they’ve grown accustomed to with VOD. The primary mode of TV viewing for 27 percent of US viewers is time-shifted , and in the last six years, nearly 2.5x more households have chosen to use other devices over their TVs. Fortunately, advances in technology to support the performance and storage needs of time-shifted and recorded programs will allow operators to differentiate themselves from competitive OTT, IPTV, Telco and cable operators, perhaps stalling the cord cutting trend which has accelerated in Q1 2015 .