Providing market intelligence for more than 35 years

In The News

Shopping By Voice Set To Explode

Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows.

The biggest beneficiary in this next wave of retail disruption will likely be Amazon, which has a head start in the voice segment through its popular Echo line of smart speakers and Alexa AI engine. OC&C pegs Echo’s current penetration at 10 percent of U.S. homes, followed by Google Home at 4 percent and Microsoft’s Cortana at 2 percent.

From the article "Shopping By Voice Set To Explode" by Alan Wolf.

Previously In The News

How Concerned Are Potential IoT Customers With Privacy And Data Security?

Around 40 percent of U.S. broadband households reported in a Parks Associates survey near the end of 2015 they had a recent privacy or security problem with a connected device, primarily a virus, spyw...

Who Uses Voice Recognition Technologies And Are They Satisfied?

IoT research firm Parks Associates released findings in which it says 46 percent of U.S. Millennials with smartphones use voice recognition software, including Apple’s Siri, Google Now or Microsoft’s...

IoT Security Challenge Announced by FTC

Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...

Parks Associates: Nearly a Third of Netflix Subscribers Opt for Premium Tier

Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option onl...