Providing market intelligence for more than 35 years

In The News

Siri is just all right with most iPhone users

According to a new study, most people who have access to Apple's Siri voice assistant think she's just fine -- they just don't want her around all that much.

As part of its quarterly "Market Focus" report, Parks Associates today said that in a polling of 482 iPhone 4S owners in the U.S., more than 50 percent of respondents said they were "very satisfied" with Siri. About a fifth of the group said that they were simply "satisfied," and some 9 percent said they were "unsatisfied."

According to the Wall Street Journal, which reported on the findings earlier today, 87 percent of those polled said they use the feature at least once a month, with about a third saying they use it on a daily basis.

From the article, "Siri is just all right with most iPhone users" by Josh Lowensohn

Previously In The News

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

Many Consumers Prepped for Mobile Holiday Shopping

In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...