Providing market intelligence for more than 35 years

In The News

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nearly 60 million consumers who report having at least one sleep problem.

Sleep & IoT: Behaviors, Awareness, and Opportunities reveals 51% of U.S. broadband households are interested in buying a sleep tech device. It may be time to add sleep tracking devices to your product portfolio. Take the next step and integrate them with your other home system and you just might have cracked a huge money-making opportunity. 

From the article "Sleep Trackers Offer Money Making Opportunity" by Lisa Montgomery.

Previously In The News

Which Streamer Inspires the Most Devotion? A New Study Says It’s Not Netflix

Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which...

Do Map View User Interfaces Simplify Smart Home Management?

According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...

The Smart Money: Deep Dive on the False Alarm Issue

Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of securi...

3 Billion More Reasons to Buy Amazon Stock

Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services. Not all of these services are ad-free, however. In...