Providing market intelligence for more than 35 years

In The News

Sleep Tracking Wearables, Apps And Investment Heating Up, Says Panel

Harry Wang of Parks Associates said the idea of sleep wearables was a “tall order,” but the industry has a huge growth potential.
The sleep summit, which included discussions on data-driven opportunities that leverage what’s known about human behavior thus far, covered not just how people sleep, but where they are sleeping.

From the article "Sleep Tracking Wearables, Apps And Investment Heating Up, Says Panel" by Heather Mack.

Previously In The News

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

20% US pay-TV subs dissatisfied with service

Research from market research and consulting company Parks Associates reveals that 20 per cent of US pay-TV subscribers say they are dissatisfied with their pay-TV service, representing a 100 per cent...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: 6% US broadband homes have gigabit-speed services

New research from Parks Associates finds that 22 per cent of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39 per cent of US broadband households...