Providing market intelligence for more than 35 years

In The News

Sleep Tracking Wearables, Apps And Investment Heating Up, Says Panel

Harry Wang of Parks Associates said the idea of sleep wearables was a “tall order,” but the industry has a huge growth potential.
The sleep summit, which included discussions on data-driven opportunities that leverage what’s known about human behavior thus far, covered not just how people sleep, but where they are sleeping.

From the article "Sleep Tracking Wearables, Apps And Investment Heating Up, Says Panel" by Heather Mack.

Previously In The News

Mozilla Trumpets Altered Reality Browser

Virtual reality needs its own kind of Web browser because the Web currently is designed for 2D, said Hunter Sappington, a researcher with Parks Associates. "As solutions like Mozilla's become more...

Epix Enters the Direct-to-Consumer Streaming Fray

Though Epix is trying to take advantage of this trend as a portion of consumers self-bundle with video, the challenge will be to ensure that Epix is part of that bundle. A recent study from Parks Asso...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...

Amazon Cooking Up DVR for Fire TV – Report

Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...