Providing market intelligence for more than 35 years

In The News

Smart Home: $20 Threshold, Lingering Privacy Concerns

According to Parks Associates, 50% of U.S. broadband households surveyed consider $20 or more per month for a comprehensive smart home service to be a good value. More than 26 million U.S. households own at least one smart home device, which represents a 35% increase from the beginning of 2016. However, privacy concerns remain a barrier to wider adoption.

"The key challenge in today's smart home market is to move adoption beyond the early market and achieve mass adoption," said Brad Russell, Parks research analyst. "We have seen recent improvements, with the adoption rate of smart home products increasing from 19% of U.S. broadband households at the end of 2015 to 26%. However, many obstacles and barriers still remain, including the need for apps that control all devices and innovations to extend smart capabilities to unconnected devices and create fully connected homes."

From the article "Smart Home: $20 Threshold, Lingering Privacy Concerns."

Previously In The News

Who's Your Buddy? The Evolution of OTT Video Partnerships

Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...

Despite Emmys, Road Ahead Is Bumpy for Streaming Services

"Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those services account for much of the traffic across their netw...

Despite Emmys, Road Ahead Is Bumpy for Streaming Services

Throttling connections is simply one of those measures. "Broadband providers are more likely to manage traffic for the most popular video streaming sites, such as YouTube and Netflix, because those...

ULE Calls U.S., Industrial Markets

The standard is used in about 580 million homes worldwide if you include cordless phones. About 50 million units are in Europe, including gateways and VoIP boxes, according to Brad Russell, a market r...