Providing market intelligence for more than 35 years

In The News

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they buy. That's according to a new survey from Parks Associates which looked at U.S. broadband owners and found that once someone put a connected product in their home — the majority were pleased.

From the article "Smart home devices are 'valuable' to 75% of those who use them."

Previously In The News

Ring This Up: Smart Wearables Hitting Mainstream Status

Consumer adoption of smart wearables is now nearly half (48%) of U.S. Internet households, Kristen Hanich, director of research for Parks Associates, told a Connected Health Summit audience Thursday,...

How to Build Lifelong Residential Customers

New data from Parks Associates reveals that the more smart home devices a user has, the more likely they are to own a security system. In her June “The Smart Money” column in Security Business, Parks...

Smart Home Pricing Strategies and Financing Solutions

According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...

The Smart Money: MDU Technology Overview

Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing. The impact of these solutions can vary widely, depending on the age of the building and the...