Providing market intelligence for more than 35 years

In The News

Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?

Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers.

MDU residents making use of property-provided devices are keenly interested in use cases related to safety and security, as well as energy management. Parks Associates research shows 43% of U.S. MDU residents report using smart home devices, including a mix of property-provided devices and devices the resident purchased at retail.

From the article, "Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?" by Kristen Hanich.

Previously In The News

Netflix Reportedly Plans To Open Physical Stores With Themed Food, Meet-and-Greets, and Merch

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. From the article, "Netflix Reportedly...

The Smart Lock’s Role in PropTech

According to a 2022 study by Parks Associates, 43% of multi-dwelling units are home to at least one smart home device. “The most significant benefit of installing smart home devices in MDUs is ren...

AI-Powered Presence Detection

According to Parks Associates data, 62% of security system owners reported that their systems triggered “too many” false alarms in the last 12 months. To retain customers, security companies must prio...

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers have become “service hoppers” — dynamically subscribing, unsubscribing and resubscribing to services mu...