Providing market intelligence for more than 35 years

In The News

Smart Home Gadgets Need To Live Together

Home devices will incorporate new Google virtual assistant software introduced by chief executive Sundar Pichai.

"Our ability to do conversational understanding is far ahead of what other virtual assistants can do," Pichai told a packed audience.

"We are an order of magnitude ahead of everyone else."

Home devices combine machine learning, online search, voice recognition and more to allow people to get answers to questions, manage tasks or control devices by speaking naturally, demonstrations showed.

From the article "Smart Home Gadgets Need To Live Together" by Glenn Chapman.

Previously In The News

From FAST channels to co-viewing, CTV advertising will look different in 2024

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.  From...

Why the Matter standard is becoming critical in smart home purchases

The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates. Parks...

3 Tips for Assessing Your Product Lines for 2024

A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...

Intense Popularity Won’t Spare TV Sports From Big Challenges Ahead

Overall, sports-rights spending is projected to jump from $15.3 billion this year to $22 billion by 2027, according to data released by consultancy Parks Associates at its recent “Future of Video” con...