Providing market intelligence for more than 35 years

In The News

Smart Home Pricing Strategies and Financing Solutions

According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs to remain competitive.

From the article, "Smart Home Pricing Strategies and Financing Solutions" by Dennis Holzer

Previously In The News

40% Of US Pay-TV Consumers Use TVE

TV Everywhere reached 40% of US pay-TV consumers in 2015, up from 22% in 2013, according to new research from Parks Associates. Entertainment Habits on Connected CE Devices shows the percentage of...

OTT Video Is Growing In Europe

However, the number of paid subscriptions in Europe is significantly lower, where 30% of broadband households in the UK and 17% in France subscribe to OTT video, compared to 64% of US broadband househ...

Parks: Netflix Is OTT Leader In The US

Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% ha...

16% Of US Homes Have OTT Sports Service

16% of US broadband households have a sports OTT video service subscription, according to Parks Associates. Although it does not stream live games, NFL Game Pass is the most highly adopted service,...