Providing market intelligence for more than 35 years

In The News

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of smart home devices grows.

Overall, 75 percent of security device sales include at least one smart home device, according to Parks Associates.

Smart speaker shipments totaled 32 million units in 2017, 300 percent up year over year, Strategy Analytics found. Google and Amazon accounted for 90 percent of sales. Google's market share increased to about 35 percent in Q4, while Amazon's share fell to about 50 percent. Meanwhile, there were a host of new entrants to the market.

From the article "Smart Homes: The Power, the Pleasure and the Pain" by Richard Adhikari. 

Previously In The News

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at l...

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...

The Crucial Role of Technology Partnerships: Helping Schools Flourish

The educational landscape has undergone a profound transformation. Classrooms, once adorned with traditional teaching tools, have evolved into digital hubs where connectivity is no longer a luxury but...