Providing market intelligence for more than 35 years

In The News

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of smart home devices grows.

Overall, 75 percent of security device sales include at least one smart home device, according to Parks Associates.

Smart speaker shipments totaled 32 million units in 2017, 300 percent up year over year, Strategy Analytics found. Google and Amazon accounted for 90 percent of sales. Google's market share increased to about 35 percent in Q4, while Amazon's share fell to about 50 percent. Meanwhile, there were a host of new entrants to the market.

From the article "Smart Homes: The Power, the Pleasure and the Pain" by Richard Adhikari. 

Previously In The News

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...