Providing market intelligence for more than 35 years

In The News

Smart Speakers Are Driving Smart-Home Growth

Welcoming attendees to its 21st annual Connections: The Premier Connected Home Conference, which begins today in San Francisco, Parks is forecasting U.S. consumers will buy more than 2.3 billion connected devices between 2015 and 2020, and those consumers "are showing strong preferences for voice as the interface for their devices. Companies in the smart-home, entertainment and connected-car ecosystems are pursuing partnerships that can add voice control to a variety of solutions in the connected home. Voice control is the top trend for 2017 in the IoT and smart home and a main focus of discussion at Connections," said Elizabeth Parks, senior VP.

The new IoT forecasts were presented during the pre-show research workshops, with Parks analysts demonstrating that over 442 million connected consumer devices will be sold in the U.S. in 2020. These sales totals include connected entertainment, mobile, health and smart-home devices. Personal assistant devices, which include speakers with voice control such as Amazon Alexa and Google Home, are the fastest growing category, with a compound annual growth rate of 78.3 percent between 2015 and 2020.

From the article "Smart Speakers Are Driving Smart-Home Growth" by John Laposky.

Previously In The News

26% Own A Smart Device, 53% Installed It Themselves

The study, by Parks Associates, found that more than a quarter (26%) of U.S. broadband households own at least one smart home device, such as smart thermostat, video doorbell or smart door lock. Of...

Consumers Tapping Voice Assistants To Buy More Things

The smart speaker is turning out to be one of the most significant of smart-home devices. Already, 26% of U.S. broadband households own at least one smart home device and household penetration of smar...

Sales Of Emergency Devices For Elderly Grow, But 'Can't Get Up' Too Much

Marketers do see an uptick. Parks Associates estimates that over 10% of the 65+ population will own a PERS system by 2021, and that figure will jump to 15% for seniors 75 and over. By that year, more...

Smart Home Devices Working Together Tops Brand Loyalty

This matters, since about a third (32%) of U.S. broadband households already own at least one connected device and a whopping 50% of households intend to purchase one in the next year, according to th...