Register

I agree with the Privacy Policy

In The News

Smart TV OS exerts more influence on viewing, discovery

August 05, 2024

StreamTV Insider

streaming media devices

According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one. Roku and Amazon’s Fire TV stick continue to dominate with 43% of respondents reporting they use Roku the most often and 35% of streaming media player users saying they use Amazon-branded external devices the most.

However, penetration of smart TVs paces ahead of external streaming devices, counting a presence in 68% of U.S. internet households. And more households consider the smart TV as their primary device for consuming video (56%) than external streaming devices (34%), per Parks Associates.

From the article, "Smart TV OS exerts more influence on viewing, discovery" by Bevin Fletcher

Previously In The News

IoT Issues to Be Addressed at CES 2017

“Parks Associates research estimates there will be nearly seven million new Western European households with a smart home controller in 2016,” Tom Kerber, director, IoT strategy at Parks Associates, s...

IoT Security Challenge Announced by FTC

Around 60 percent of U.S. broadband households are concerned about the security of smart home devices, including 45 percent who are very concerned, according to a recently released white paper from Pa...

OTT Plus Terrestrial TV Makes U.S. Cord-Cutting Easier And Sling TV Exploits The Phenomenon With Hybrid AirTV Device

In the U.S., 2017 will be characterized by the rise of online Pay TV services, according to the research company Parks Associates. “While traditional Pay TV provides superior viewing quality, OTT vide...

Five Factors For Connected Video App Success

With the advent of near-ubiquitous broadband and increasing connected TV (CTV) penetration, over-the-top (OTT) video apps are multiplying rapidly to meet consumer demands for more viewing options on b...

‹
1
2
...
658
659
660
661
662
663
664
...
730
731
›