Providing market intelligence for more than 35 years

In The News

Smartphone Upgrade Trends: Over 30% Keep Phones More Than Two Years

U.S. smartphone owners typically wait two years before upgrading to new models, according to Parks. In conducting its latest market research, Parks found that 1/3 of iPhone owners are still using a model more than two years old. That compares to 30% among Samsung-Android smartphone owners.

“Operators are pulling out all the tricks to encourage phone upgrades,” Parks’ director, Health & Mobile Product Research, was quoted as saying. “The once-familiar two-year contract, which tied consumers to a two-year phone upgrade cycle, is gradually fading.

From the article "Smartphone Upgrade Trends: Over 30% Keep Phones More Than Two Years" by Andrew Burger. 

Previously In The News

Old apartment buildings have some big broadband infrastructure problems

A majority (82%) of multi-dwelling units (MDUs) over 10 years old report internet connectivity challenges, according to a recent study from Comcast’s Xfinity Communities in collaboration with Parks As...

OliverIQ Releases Multi-Protocol Hub with Complete Smart Home as a Service Offering

"The smart home market is maturing, but the experience remains disjointed. Just 40% of smart home device owners coordinate their smart home devices in routines or wider automations. Plus, difficulty w...

Domestic smart video market set to almost double by 2027

Parks Associates’ new white paper, Video at the Door: Driving New Revenues, developed in partnership with Xailient, estimates that smart video devices generated $1.3 billion in stand-alone service...

Are service providers too focused on speed?

A Parks Associates report from earlier this year found that, in 2023, the average home had 17 connected devices. According to the report, 89% of U.S. internet households have a video streaming service...