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Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?

Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 48% in 2019, according to Parks Associates. Ampere Analysis estimated the average number of subscription services per home at 3.8 even before the pandemic, up from 2.8 a year ago. Parks puts the total number of SVOD outlets at nearly 300, double the tally from 2014. All that streaming raises the bar for new services looking to stand out from the pack.

From the article "Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?" by Dade Hayes.

Previously In The News

Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition

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In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

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