Providing market intelligence for more than 35 years

In The News

Streaming Is the New Cable

"NBC has announced its own service that will launch in 2020, and CBS' success is part of the motivation," said Brett Sappington, senior research director at Parks Associates.
"NBC also wants to gain a foothold in the OTT space rather than being left out," he told TechNewsWorld. 

From the article "Streaming Is the New Cable" by Peter Suciu.

Previously In The News

Enhance Your Drive With the New Ford and Lincoln Digital Experience

The average U.S. household now owns 16 connected devices, according to a 2022 study from Parks Associates. From the press release, "Enhance Your Drive With the New Ford and Lincoln Digital Experien...

Future Of The Smart Home: Why Privacy And Data Security Are Key

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and p...

'All On' In Las Vegas: Kicking Off 2024 at CES

Smart Home opportunities and challenges were also discussed at the Parks Associates CONNECTIONS Conference. A panel featuring Nancy Goldberg, NAGRA EVP and CMO, took the pulse of consumer concerns abo...

New Research Shows Consumer Demand for High-speed Internet and Value-added Services

A recent study conducted by Parks Associates reveals that nearly 30% of US internet households who switched to a new home internet provider in the past year encountered difficulties. Key challenges re...