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Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off

In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV subscriptions in favor of online streaming services like Amazon Prime Video, Hulu, Netflix, et al.

Parks Associates estimated that in 2008, about 0.9 million American households relied entirely on the Internet for television viewing, however, by 2017, this figure had increased to 22.2 million.

Most streaming services offer a better viewing experience than the dated interface an electronic programming guide can manage. Except during live sports, there are no ad breaks, and the censorship is mostly ignored.

From the article "Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off" by Abhishek Baxi.

Previously In The News

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Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers. Fr...

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Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. On the flip side, more households report...

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