Providing market intelligence for more than 35 years

In The News

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlier.

“Consumers are turning to ad-supported streaming services as subscription fatigue continues to settle in,” Brandon Riney, a researcher at Parks, told CNBC in an email. “When discussing attitudes regarding ads on these streaming services, more consumers are willing to endure the ads to watch the content than completely resisting them.”

“As the purse strings of OTT consumers tighten, there is tremendous opportunity for free ad-based services to thrive,” wrote Steve Nason, an analyst at Parks Associates, in a post in November. “A service can establish a foothold in this space by delivering a unique offering of high-quality content in an engaging advertising-based environment.”

From the article "Streaming wars will force media companies to choose between pricey subscriptions and ads" by Megan Graham.

Previously In The News

Old apartment buildings have some big broadband infrastructure problems

A majority (82%) of multi-dwelling units (MDUs) over 10 years old report internet connectivity challenges, according to a recent study from Comcast’s Xfinity Communities in collaboration with Parks As...

OliverIQ Releases Multi-Protocol Hub with Complete Smart Home as a Service Offering

"The smart home market is maturing, but the experience remains disjointed. Just 40% of smart home device owners coordinate their smart home devices in routines or wider automations. Plus, difficulty w...

Domestic smart video market set to almost double by 2027

Parks Associates’ new white paper, Video at the Door: Driving New Revenues, developed in partnership with Xailient, estimates that smart video devices generated $1.3 billion in stand-alone service...

Are service providers too focused on speed?

A Parks Associates report from earlier this year found that, in 2023, the average home had 17 connected devices. According to the report, 89% of U.S. internet households have a video streaming service...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive