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Study: 20% 'Steal' Someone Else's Streaming Video Password

A new Parks and Associates study (via Fierce Wireless) has found that 6 percent of U.S. broadband homes use a video service that belongs to someone living outside the home. Password sharing (stealing?) is particularly popular among those between the ages of 18 and 24, with 20% using streaming video passwords for accounts that don't belong to them.

"Live-streaming usage has garnered media attention recently, but credential sharing is also a popular form of piracy in the connected world, one that has received varying responses from service providers and content owners," said Glenn Hower, research analyst, Parks Associates.

Of course what Parks declares to be piracy may not always be piracy. 

From the article "Study: 20% 'Steal' Someone Else's Streaming Video Password" by Karl Bode.

Previously In The News

Video Viewing Rises Significantly in U.S. Internet Households

U.S. Internet households now consume an average 43.5 hours of video per week across all viewing devices. That’s an increase of more than six hours in 2020, when the average was 37.2 hours, according t...

U.S. Video Consumption Tops 43 Hours Per Week

U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette

Signify enhances Hue-to-TV features with Samsung

According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...

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