Providing market intelligence for more than 35 years

In The News

Study: 20% 'Steal' Someone Else's Streaming Video Password

A new Parks and Associates study (via Fierce Wireless) has found that 6 percent of U.S. broadband homes use a video service that belongs to someone living outside the home. Password sharing (stealing?) is particularly popular among those between the ages of 18 and 24, with 20% using streaming video passwords for accounts that don't belong to them.

"Live-streaming usage has garnered media attention recently, but credential sharing is also a popular form of piracy in the connected world, one that has received varying responses from service providers and content owners," said Glenn Hower, research analyst, Parks Associates.

Of course what Parks declares to be piracy may not always be piracy. 

From the article "Study: 20% 'Steal' Someone Else's Streaming Video Password" by Karl Bode.

Previously In The News

Indie cable ops prep to launch mobile via NCTC pact

It also fits a wider trend. Speaking on a separate panel here, Parks Associates President and Chief Marketing Officer Elizabeth Parks cited research that the use of home Internet/mobile bundles have g...

Report: CE State Of The Industry 2023

Not everyone is so sanguine about an H2 recovery, however. “With inflation touching virtually every category, spending on consumer electronics may not be a top priority at present,” argues Sarah Lee,...

The technological goal of MLS to world football

It is worth cross-checking this data with another from the Parks Associates consultancy : annual revenue from subscription to OTT sports platforms (transmission of video and audio content over the Int...

eero reveals Communities spirit for indoor connectivity

According to Parks Associates research, 31% of the US population resides in MDUs, and with new apartment construction continuing to grow, up 24.1% as of February 2023, internet service providers (ISPs...