Providing market intelligence for more than 35 years

In The News

Study: 20% 'Steal' Someone Else's Streaming Video Password

A new Parks and Associates study (via Fierce Wireless) has found that 6 percent of U.S. broadband homes use a video service that belongs to someone living outside the home. Password sharing (stealing?) is particularly popular among those between the ages of 18 and 24, with 20% using streaming video passwords for accounts that don't belong to them.

"Live-streaming usage has garnered media attention recently, but credential sharing is also a popular form of piracy in the connected world, one that has received varying responses from service providers and content owners," said Glenn Hower, research analyst, Parks Associates.

Of course what Parks declares to be piracy may not always be piracy. 

From the article "Study: 20% 'Steal' Someone Else's Streaming Video Password" by Karl Bode.

Previously In The News

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

  A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

How many video devices do you have? About seven, survey finds

According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...