Providing market intelligence for more than 35 years

In The News

Study: OTT Streaming Hours Grew by Over 100% Last Year

The company’s data also revealed that TV-connected streaming devices were the most popular for streaming OTT services. Most videos were consumed through devices such as Amazon Fire TV, Roku, and gaming consoles. The Roku, however, proved to be the most popular device with the highest levels of engagement. Notably, Conviva’s data supports a Parks Associates report that also found the Roku to be the most popular streaming device on the market.

From the article "Study: OTT Streaming Hours Grew by Over 100% Last Year" by Sam Cook.

Previously In The News

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

Wireless Displays Streamline Setups for Meetings

Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...