Providing market intelligence for more than 35 years

In The News

Study: Wireless Home Security Systems On The Rise

Parks Associates released a study on Wednesday that found almost half of home security owners in the United States have a security system that connects wirelessly to sensors.

In addition, nearly 50 percent of smart home devices in the U.S. are self-installed, according to Brad Russell, a research analyst at Parks Associates.

From the article "Study: Wireless Home Security Systems On The Rise" by www.cepro.com

Previously In The News

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...

YouTube Enters "Free TV" Streaming Wars, Adds Access To Nearly 4,000 Free Classic TV Episodes

Consumer adoption of connected TVs continues to skyrocket. Insights from Parks Associates suggest that more than 56% of American households own a “Smart TV.” This is while cable and satellite provider...

Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off

In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...