Providing market intelligence for more than 35 years

In The News

Study Explains Why Facebook Needs To Work Faster To Stop The Flow Of Fake News

As Facebook CEO Mark Zuckerberg published his manifesto outlining the company’s ongoing commitment to filter out false news and hoaxes without undermining free speech, the findings from a new study by market research and consultancy firm Parks & Associates suggest that he needs to put this manifesto into action, as quickly as possible.

According to the “360 View: Digital Media & Connected Consumers” study, 29 percent of United States broadband households now get the majority of their news via social media platforms.

“The next generation is embracing online media,” said Glenn Hower, senior analyst at Parks Associates. “Younger consumers, many of whom are passionate about social issues, can find and spread information like wildfire through social media. This is a real problem when inaccurate or unverified reports slip through social media algorithms.”

From the article "Study Explains Why Facebook Needs To Work Faster To Stop The Flow Of Fake News" by http://technology.inquirer.net

Previously In The News

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...