Providing market intelligence for more than 35 years

In The News

Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services

A new report from Parks Associates indicates that bilingual Spanish-language broadband households in the U.S. are more likely to have pay TV and OTT video service subscriptions than the average U.S. broadband household. In the survey of U.S. broadband households where Spanish is spoken daily, Parks reports that 89 percent of these households have a pay TV subscription and more than 75 percent subscribe to at least one OTT video services. Among average U.S. broadband households, 84 percent reportedly subscribe to pay TV, and roughly two-thirds subscribe to an OTT service.

From the article "Study Shows About 80 Percent Of U.S. Spanish-Language HHs Subscribe To One Or More OTT Video Services" by Laura Hamilton.

Previously In The News

The Smart Money: Smart Smoke/CO Detection on the Rise

Parks Associates’ newly released report, Smart Smoke and CO Detectors: Market Assessment 2024 reveals smart smoke/CO detectors generated $771 million in revenue in the U.S. in 2023, with growth projec...

Survey: 18% US homes have 6 or more smart devices

Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18...

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average acro...

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

While at Quickplay, Drake was named a Top Leader in Technology by Parks Associates and he helped the firm earn the distinction of being named a Google Media Industry Partner of the Year for two consec...