Providing market intelligence for more than 35 years

In The News

Survey Says: The Future of Smart Homes and Appliances Has Arrived

According to researchers at Harvard University, Americans spent nearly $420 billion on home improvements and repairs in 2020, as households modified living spaces for work, school, and leisure in response to the pandemic.

Research from Parks Associates found that one-third of smart device owners increased usage of their devices during the pandemic, including owners of smart door locks, all-in-one camera-based security devices, smart smoke/CO detectors, smart video doorbells, smart plug/adapter modules, smart light bulbs, and smart thermostats. While it’s too early to forecast whether consumer adoption of home automation and control systems will continue to climb at such a fast pace in a post-pandemic world, what’s easier to predict is the ongoing demand to address continuing connectivity, data privacy, and security concerns.

From the article "Survey Says: The Future of Smart Homes and Appliances Has Arrived" by Brent Tomkins. 

Previously In The News

Amazon Syncs Alexa With Ecommerce App

By breaking into consumers’ smartphones, Alexa can now compete more directly with Apple’s Siri, Ok Google, Facebook M, and Microsoft’s Cortana. (Samsung is also reportedly developing its own voice ass...

Samsung Claims Its New Bixby Out-Assists Siri

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%), but -- as t...

Why Brands Like HBO and WWE Are Flocking to Streaming Subscription Services

In the history of TV—all 75 years of it—there has never been a time when so much content has been so readily available to watch. But with the average cable package now topping $103, according to Le...

Nearly a Third of Streaming Service Trials Result in a Paid Subscription

New research shows 32 percent of free trials for streaming services end in a subscription. That’s good news for Hulu and YouTube as they launched skinny bundle streaming services in the last month,...